SEO STRATEGY THAT PAYS OFF.
SEO only works when it's built around your business and your competition, not a generic template. I create strategies tailored to where you stand and where the real opportunities are, so every move pays off. That includes staying ahead of how AI is driving the revolution in the search industry.
Understanding user intent.
True SEO means interpreting user intent at every level and providing targeted content that meets those needs with relevance and engagement. By putting intent first, we unlock your full keyword potential through practical modifications to your site architecture, optimization of category structures, and tailored content creation. Backed by UX and PR expertise, we develop a seamless environment where high-value audiences naturally want to visit, explore, and return.
Services
SEO
Growth Strategy & Tech Audit
Scalability requires absolute structural clarity. I conduct an in-depth technical evaluation and design a tailored growth roadmap - refining your category hierarchy to eliminate structural friction and maximize your true keyword potential.
Full Content Plan Development
Keywords alone don't convert - user intent does. I thoroughly map your audience's search behavior to engineer a comprehensive content plan that targets users fitting perfectly into your target persona.
Precise Link Building
Real authority with topical relevance. I execute targeted digital PR to secure safe, high-authority placements that strengthen your brand's digital footprints and signal undisputed market leadership to search engines.
RANK HIGHER.
CONVERT BETTER.
GROW FASTER.
Delivering with precision.
Real numbers from real campaigns. Every result below started with a clear direction, smart strategy, and precise, dedicated work. Just meaningful growth and transparent data that moves the needle for your business.
+250% YoY increase
in non-branded traffic
By anchoring the strategy in strong EEAT trust signals, I aligned core category pages with exact user intent while fiercely protecting Intimissimi's premium voice. Through helpful FAQs, smart underwear product clusters, and refined descriptions, we unlocked massive organic growth—all with zero backlink budget.
#1
Position for "Lingerie"
+41%
YoY growth in total organic traffic
#2
Position for "Bielizna koronkowa"
#3
Position for "Bielizna damska"
+138% YoY growth
in search visibility
By anchoring the strategy in strong EEAT signals, I started with deep keyword research and a competitor gap analysis for Calzedonia. I then optimized high-potential category pages, focusing heavily on specific product types defined by materials and features. Refining the information architecture to match exact search intent allowed us to drive massive traffic gains - all with zero backlink budget.
#1
Position for "rajstopy koronkowe"
+138%
YoY visibility growth
+36%
Increase in non-branded organic traffic
0
Backlink acquisition budget needed
+170% YoY organic
revenue growth
By anchoring the strategy in strong EEAT signals to build premium authority, I mapped out a highly specific, high-intent audience for Falconeri. I focused deeply on niche, product-level queries - specifically targeting fabric types, cuts, and garment characteristics. By optimizing metadata and on-page structures across PLPs, and introducing rich category content, we captured qualified demand and scaled revenue with zero backlink budget.
#1
Position for "golf z kaszmiru"
+178%
YoY organic revenue growth
#2
Position for "spodnie z kaszmiru"
#3
Position for "kamizelka z kaszmiru"
+100% YoY organic
traffic growth
By anchoring the strategy in strong EEAT signals to build authority in the sports niche, I designed a structured content strategy built for breaking news cycles. I developed scalable editorial guidelines to capture emerging topics in real time using trend-monitoring tools. Balancing core SEO requirements with clean readability and UX allowed us to sustain dominant rankings across high-volume, competitive keywords.
#1
Position for "statystyki piłkarskie"
+100%
YoY organic traffic growth
#1
Position for "karta walk fame mma"
#3
Position for "ksw karta walk"
That's how I work with clients.
How I work
Discovery & Audit
I start by looking at the absolute full picture of your brand. I analyze your current rankings, technical health, and competitor landscape, while mapping out your target personas, business goals, and branding requirements. For me, every great strategy is built from scratch, using real-world data and an honest understanding of who your audience truly is.
Strategy & Roadmap
After the audit, I build a prioritized action plan - quick wins first, long-term foundations second. Every strategy relies on Google's E-E-A-T framework to build your long-term authority. I also estimate your potential ROI timeline, so you always know what is being done, why it matters, and when to expect results.
Implementation
I handle the execution from start to finish. I fix technical errors discovered during the site crawl and actively restructure your site architecture for better indexing. I also write, publish, and optimize blog posts and offer pages, backed by active link building to grow your authority. I can work directly with your team or completely independently.
Monitoring & Growth
SEO is a continuous process. I track your performance using Google Search Console and Google Analytics, adapting the strategy as algorithms evolve. I also monitor your rankings, track your visibility in AI search, and keep a close eye on competitor movements. We optimize constantly based on real data to secure your long-term growth.
Real life reviews
Real words from real people. Every project is an honest partnership. Read how they sum up our work together.
Maciej spent a good chunk of his time with us on the Calzedonia Group accounts, including Intimissimi — big brands, high standards, not much room for error. He handled them well. His work was solid and dependable, he understood what the client actually needed, and he didn't need chasing — which, on fast-moving remote accounts, matters more than people think. He's also an easy person to work with. The thing I rate most is how he took to working in an AI-driven setup. Happy to recommend him.
Working with Maciek is easy, transparent, and rewarding. He has successfully managed SEO campaigns for everything from construction and e-commerce to large news portals. His quick actions have saved critical websites more than once. He knows exactly how to build content structures that drive real organic traffic. Highly recommended!
Highest standard of work, flawless communication, and great organization. Maciej is perfectly adapted to today's AI-driven environment. His incredible insightfulness means they always find ways to improve our projects, spotting the exact details that everyone else overlooked. Highly recommended!
Helping websites to grow.
SEO is more than just website maintenance. It's a business strategy that drives massive revenue and helps you get the most out of your website. Through the constant expansion of your digital presence, gaining topical authority, and securing the technical side, I make sure you stay ahead of the competition in the race for the sweetest Top 3 Google positions.
Company story
Vision
My vision is to help entrepreneurs grow their businesses by using the full power of the web. The internet is the ultimate place to reach your audience. Yet, even with a beautiful design or a perfect product, you still need to be seen. I build search strategies based on the latest engine trends, helping ambitious entrepreneurs maximize their website's value and elevate their entire business.
Make your brand talked about online
The web is the greatest marketplace ever, but it is also a place of continuous conversation. People buy what they trust and what they talk about with others. To reach your target audience, your brand needs to be part of that daily conversation. By shaping your website based on the E-E-A-T framework, I create a space that both real people and Google bots love to visit.
About me
Maciej Kowalczyk
In SEO since 2021
I got into SEO while studying Visual Communication (PR) - completely unaware that this single decision would redefine my entire career. Since then, I've played at every level of the game. My path went from launching day-one campaigns for brand-new websites, through scaling content for major news publishers, to driving full-scale SEO strategies for top e-commerce brands in the SERP. Today, I help premium brands capture their target audience and dominate search results.
Insights straight from London
During my time at London's GA Agency, I worked alongside some of the sharpest SEO experts in the game. Managing massive international accounts was where I mastered my skills and learned how SEO operates on an enterprise scale. The daily environment of constant knowledge-sharing provided invaluable insights - building the exact foundation for the strategic approach I use today.
Big E-commerce Portfolio.
High-standard SEO is just my baseline. Over the past few years, I've been driving growth for some of the biggest e-commerce brands in the game. Managing complex site architectures, deep technical crawls, massive content plans, and rigorous data analysis is simply my daily routine. Every strategy is executed with precision, using a professional stack of tools to ensure my reports show you nothing but clear, undeniable results.
Newsletter
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SEO services for the AI driven future
SEO services have changed a lot over the past few years. It is no longer just about putting the right keywords on a page and waiting for traffic to roll in. Today search engines are much smarter and they care mostly about giving users the exact answers they are looking for in a fast and helpful way. This means modern optimization is all about building a genuinely great website that speaks human language while still checking all the technical boxes. My approach keeps things simple and effective by mixing these proven organic strategies with just the right amount of modern artificial intelligence readiness. This way we make sure your business stays highly visible right now and is perfectly prepared for however your customers decide to search tomorrow.
The SEO Freelancer you need: Experience from UK, Poland and Italy
Finding the right SEO freelancer to navigate this changing landscape can be hard, but you just found someone who combines the massive global expertise of a top tier agency with a friendly, accessible expert approach. Working at the London based GA Agency allowed me to manage international campaigns for iconic global brands like Calzedonia and Intimissimi. This background is fully proven in practice as I actively use advanced artificial intelligence to automate repetitive tasks saving your budget while applying deep knowledge of large language model optimization. My entire approach as an seo expert is built on the E-E-A-T framework which is the absolute golden standard for both traditional and modern search engines in 2026. This proves to algorithms and customers alike that your business is a completely reliable authority.
Top Challenges for SEO Specialist in 2026
In 2026, an SEO specialist operates in an environment saturated with AI-generated content, where low-quality material is produced at scale and increasingly filtered out by search engines. On top of that, hallucinations from chatbots create additional uncertainty, while the rapid growth of zero-click searches means users often receive answers directly on the results page without visiting any website. In this reality, traditional SEO services are no longer enough. Even Professional SEO experts must focus not just on rankings, but on becoming a trusted source that AI systems actively choose to cite and rely on. In this new landscape, success is no longer about publishing more, but about being the most credible and frequently cited answer in the ecosystem.
Book your SEO consultancy services and boost your web traffic!
Book your SEO consultancy services to move from guesswork to a clear growth plan built for the AI search era. We start with a brief discovery of your goals and a deep website audit to find technical issues and content gaps. Next, we handle technical optimization to boost speed and help AI systems trust your pages. Then, we focus on content creation and link building driven by real EEAT signals for long term visibility. Finally, we use data analysis and continuous testing to refine our strategy. You get a tailored execution plan from an SEO expert who understands modern search. Ready for the AI search era? Get professional SEO and AEO services from your friendly neighborhood expert today.
FAQ
Answers to the most common questions about working with me — from how SEO actually works to what you can expect when we collaborate.
Absolutely. While the way people search has drastically changed, the core need remains the same: businesses need to be found. Modern SEO isn't just about ranking on page one anymore; it is about building a trusted digital foundation. Whether someone uses Google or an AI chatbot, these platforms still need reliable, well-structured sources to pull data from. Investing in SEO ensures your website becomes that ultimate source of truth, keeping you highly visible wherever your customers look.
Think of SEO as building a compound interest engine rather than flipping a paid ad switch. You can usually spot the first solid results for targeted long-tail keywords within 3 to 6 months. Around the 12-month mark, you will see a significant improvement in your visibility across various type of phrases. Looking further ahead, a consistent strategy over 2 to 3 years is what builds true market domination for your most valuable core keywords. The best part? Once that momentum kicks in, the organic traffic keeps rolling in without a cost-per-click tag attached.
There is no universal price tag because the cost of a campaign depends on several moving parts. We base the budget on the number of subpages that need optimization, the depth of technical fixes required, the entry barrier in your specific industry, and how fierce your competition is. But above all, our crucial focus is the profitability of the investment. We carefully calculate the potential ROI before we start, ensuring that every dollar you put into the campaign is engineered to bring tangible revenue back to your business.
AEO stands for Answer Engine Optimization, and GEO stands for Generative Engine Optimization. In simple terms, they are the next level of SEO designed for the 2026 search landscape. Instead of just optimizing your site for traditional blue links on Google, AEO and GEO focus on formatting your content so AI models and chatbots can easily find, understand, and cite your business as the direct answer to a user's prompt.
For premium brands, an SEO strategy must balance top-tier technical performance with a flawless brand image. Having worked with global icons like Calzedonia and Intimissimi, I know that high-end brands cannot rely on generic, spammy tactics. The strategy focuses heavily on mapping a highly intentional customer journey, protecting your brand's unique voice through exceptional content, and building rock-solid signals that perfectly align with your sophisticated audience's expectations.
The golden rule for e-commerce is starting with a flawless technical foundation. With hundreds or thousands of product pages, search engines can easily get lost. We focus first on organizing your site architecture, cleaning up internal links, and optimizing primary category pages. Once the structural groundwork is solid, we layer in high-intent buyer content, optimize product descriptions, and implement schema markup to make your products instantly stand out.
AI search models prefer content that is direct, highly authoritative, and easy to parse. To get cited by LLMs, your strategy needs to shift toward a conversational tone that naturally answers user questions, backed by massive E-E-A-T. We achieve this by structuring your data cleanly, earning high-quality brand mentions across reputable industry websites, and keeping your technical health spotless so AI web crawlers can easily understand and recommend your insights.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework search engines use to separate real, valuable insights from low-quality AI spam. In today's digital landscape, E-E-A-T is your ultimate competitive advantage. By highlighting your real-world experience, showcasing author credentials, and securing trusted backlinks, we signal to both Google and AI search engines that your business is a reliable leader in your space.
Look for practical experience, transparent communication, and an understanding of where the industry is heading. You want an expert who skips the vague corporate fluff, treats your business like a real partnership, and hands you the exact playbook instead of hiding behind technical jargon. A great specialist won't just promise rankings; they will provide you with a clear, structured roadmap showing exactly how they plan to turn search visibility into actual revenue.
The secret to maximizing Paid Ads is making them work hand-in-hand with your organic SEO. When your paid campaigns drive traffic to a technically flawless, highly optimized landing page built on real organic data, your conversion rates naturally shoot up, reducing your cost per acquisition. At the same time, we can use your paid search data to instantly test which keywords convert best, allowing us to build an incredibly precise long-term SEO and AEO strategy.
Contact me
Ready to grow? Book a call or fill out the form — I'll get back to you within 24 hours.
Book a call
Pick a date and time that works for you — the whole process takes under a minute. Once confirmed, you'll receive a calendar invite with a Google Meet link. It's a focused 30-minute session with no pitch, no pressure, just an honest conversation about your SEO goals.